Visual Merchandising Manager (VMM)
Execute in-store marketing campaigns rapidly and accurately with this complete Web-based retail solution. RBM Visual Merchandising Manager (VMM) is a planogramming communication, execution and compliance tool to help ensure an optimized in-store experience.
The application enables retailers to efficiently plan and communicate directives for new merchandising campaigns to all retail stores from corporate desktops. Each floor plan is brought to life by interactive icons that demonstrate precisely how, when and where new planograms should be executed. In-store marketing teams can now precisely control the placement and configuration of each fixture across every retail location, resulting in a more uniform and consistent customer experience.
VMM also provides accountability, accurate pick and pack slips, printable customized planograms for each store and micro marketing capability. The result is reduced man hours spent performing merchandising, more control over customer experience and fully optimized merchandising campaigns. These efficiencies cut operational costs while helping the retailer drive revenue.
