SKUter™
RBM Technologies provides retailers with a complete in-store campaign planning and execution solution to help lower costs and increase revenue. We transform how retailers manage their in-store marketing, providing visibility at the store level while centralizing the merchandising process. Our solutions take the guess work out of campaign strategy, execution and compliance helping retailers to effectively and efficiently manage programs across thousands of global store locations.
How it works
- The first step in expanding VMM to incorporate SKUter™ functionality is the definition of product groups, or as RBM defines, your SKUable Groups.
- SKUable Groups are then set to SKUter via the VMM interface (UI). Users select any group to begin the process of prioritizing products (handsets) for each group.
- Authorized users set the priorities of handset skus for each SKUable Group in the next UI. Subsequent UI’s add further segmentation and prioritization by client defined metrics.
- VMM’s fixture based knowledge captures this SKUter™ data and automatically places handsets in each location based on the defined fixture sets and priorities.
- SKUter™ delivers the ultimate goal… a clear, precise and visual representation for every store of what the product mix is and where each product should be placed.