RBM Technologies Newsroom
With all the customer touchpoints available to retailers, many often overlook the importance of the last mile o retail–the bricks-and-mortar store. Ultimately, the bricks and mortar store is the last touch point with a customer and the critical component to driving sales.
10.30.09 Retail Customer Experience: Four strategies for a better retail holiday season
Following one of the worst holiday sales seasons in history, retailers recognize the need to prepare for the upcoming season with carefully planned merchandise assortments, inventory levels and cross-channel promotions that drive sales. While some economic reports have shown bleak outlooks, several indicators suggest the economy is beginning to improve. With so much uncertainty, how will retailers prepare?
09.04.09 NRF Smartbrief:Retailers can "green their back end"
Dan Wittner, chief customer officer at RBM Technologies, says most retail-sector efforts toward sustainability focus on the front of the store. However, retailers also can "green their back end" through a range of initiatives.
09.03.09 Integrated Solutions for Retailers
The green revolution has taken hold of the retail industry at a rapid pace. Practically every retailer offers organic or green products to consumers, promotes the use of reusable shopping bags or employs energy saving practices in their store operations.
06.23.09 Moving Retail Operations from the Stone Age to the Digital Age
A multipronged marketing strategy can only be executed as fast as your slowest retail channel. Do you know which channel is preventing your organization from moving as fast as it should be?
06.05.09 Apparel Magazine - "RBM Technologies Launches Visual Merchandising Management Solution"
RBM Technologies has launched a new web-based retail merchandising platform designed to help large retailers cut the costs of marketing planning and campaign execution at the store level by offering a centralized, dynamic platform that allows retailers to plan and communicate directives for new merchandising campaigns to all retail stores from corporate headquarters.
06.01.09 Grocery Headquarters - "On-Demand Delivery"
Grocers are increasingly choosing the SaaS option as a way to control costs and provide more flexibility in managing IT expenditures and resources.
06.01.09 P.O.P Design - "Web-Based Tool Manages In-Store Programs"
RBM Technologies relaunched its retail merchandising planogramming tool for retailers, called Visual Merchandising Manager. The company says the platform produces money savings from less wasteful production of P-O-P, time savings from no longer having to determine what store gets what P-O-P, and labor savings from precise planograms detailing where every merchandising element will go.
05.14.09 Business Day - "Marketers Shop In Store For A Better Ads Deal"
A consumer spending boom in supermarket aisles might be under way but advertisers are not biting.
04.01.09 QSR Magazine - "The In-Store Strategy"
RBM Technologies is all about adjustments. The Massachusetts-based firm provides in-store management solutions for large retail clients. The company's Web-based system aims to cut the cost of marketing presentations by tailoring POP strategies to very specific, regional characteristics.
03.01.09 Shopper Marketing - "Virtually Managing Planograms"
A sophisticated, Web-based system from RBM Technologies Inc. enables large retailers to centrally manage their floorplan and fixtures, and optimize the merchandizing process across thousands of store locations.
02.01.09 RIS News - "RBM Launches New Visual Merchandising Management Software"
RBM Technologies launches its new retail merchandising platform. RBM's Web-based system helps retailers reduce costs for marketing planning and campaign execution at the store level by optimizing the merchandising process.
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