In the News

10.01.09 Marketing: Power brands focus more on point-of-purchase marketing

With research showing that at least 70% of brand choices are made in store, food and drink marketers are, not surprisingly, keen to convert shoppers into buyers at the point of purchase (POP).

07.30.09 Marketing Week: Collaboration + co-operation = compliance

Just as you wouldn’t rearrange the furniture in a friend’s house, brands and retailers must work together to ensure in-store displays meet the demands of both parties.

07.16.09 Brandweek: Brands Missing In-Store Marketing Opportunities

Reaching shoppers in the store is more important than ever, but retailers and brands need to team up to reach consumers at the shelf or miss important perspectives their partners can provide.