Precise Campaign Execution Right at Your Finger Tips
RBM's Visual Merchandising Manager (VMM) helps retailers drive revenue by giving management the ability to provide local store teams with instant directives on where, when and how to place items within the store, down to the exact location on the fixture. This visual planogramming, execution and compliance solution ensures the most optimized in-store experience, which results in higher sales.
Now, Motorola Business Solutions is bringing planogram execution and compliance out from the back office and on to the sales floor with VMM Mobile on the Motorola ET1 Android Enterprise Tablet. By putting planogramming power into the hands of store managers, RBM and Motorola are enabling an unparalleled level of localization and real-time reporting to headquarters.
With VMM Mobile, users can now:
- Ensure that the right products are on the right fixtures and that promotional campaigns are properly localized for each store neighborhood;
- Send photos of the executions tied to the campaign planograms to confirm store compliance;
- Deliver training and instructional videos at the point of execution for maximum impact.
What would it mean to your company if you could eliminate over-shipping of all messaging, content and product? O2 turned that efficiency into greater profit margins for every location, becoming a greener company that is able to leverage CO2 credits for even greater savings.
RBM Makes Merchandising Easy
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Mobile
If you're a mobile phone retailer, you understand how difficult it is to manage the merchandising and marketing promotions for thousands of stores nationwide, not to mention the money wasted by producing unnecessary collateral. RBM Technologies gives mobile retailers a centrally organized database to determine production counts and location requirements, enabling them to ensure that each location received sufficient materials to execute a campaign without overproducing materials.
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Fashion Retail
If you are like most apparel retailers, your product cycles are becoming shorter and shorter. Customers have come to expect new merchandise in stores on a weekly, sometimes even daily basis. In today's tough retail environment, if you are unable to quickly change merchandise displays across your store and draw the customer in with new promotions, you could lose critical sales.
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Banking
In the current environment, micro-localization of product and service messaging is critical. Home loans, for example, might be top-of-mind in one neighborhood while retirement planning is the focus of another community. Mapping your marketing message to local demographic characteristics is the best way to guarantee you get the right message, to the right customer at the right time.
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Our Solutions
RBM understands that the retail industry is a never-ending series of challenges that must be overcome to grab and keep your customers' attention. However long your product or promotional cycle is, flawless execution in each step of the process – from overall strategy to store level implementation – is critical for success.
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